Made By Women, For Women

Susan and Reshmi didn’t set out with a dramatic story. No crisis moment. No lightning bolt. Just a quiet urgency and a powerful belief: We can do better. For women. For menstrual health. For the planet.

What began as a mission at 149 Technologies, a start-up that aims to make women’s health innovation more accessible and affordable by providing shared services for other women’s health start-ups, flowed naturally into OVO.

A brand with one clear purpose:

To make high-quality period care affordable and accessible for all.

To make sustainability a norm,
not a luxury.

To build a world where all women have the right to good health.

OVO is a Celebration of Cycles.


The natural cycle of menstruation. The regenerative cycle of the planet. And the broken cycle of stigma we’re here to end.

For centuries, the world has moved in cycles…



The Earth’s cycles: flowing, renewing, sustaining life.
The cycle of power: passed from mother to daughter.
A woman’s cycle: from first bleed to transformation to menopause.

These cycles are not meant to be interrupted. They are meant to be honored, embraced, and celebrated.

Celebrating the Natural Cycle

Celebrating the Regenerative Cycle

Celebrating the Broken and Renewed Cycles of Power

You Choose Us. We Show Up.

When you choose OVO, you're not just choosing a pad. You're choosing how you want to be cared for. How you want to be heard. What kind of world you want to move through. And in return, here’s our promise:

No confusion. Just clarity

What’s in our products and why.

No shortcuts.

We take the harder road, so you don’t have to.

No pretending.

We’ll speak honestly, no shame, no euphemisms.

No silence.

You’ll never have to whisper “period” again.

No compromises.

Your comfort, your safety, and your dignity are non-negotiable.

Sustainability Isn’t a Buzzword, It’s Our Foundation. 

When you subscribe, with every purchase, you move towards growing a tree, growing a forest, creating a regenerative pathway that builds a better future for your life, for families, for the planet. We aim to reverse it by giving more than we take.

Rewriting the Story of Women’s Health.

“She brings life into this world. She nurtures it, protects it, carries its weight in silence, and still smiles”

If humanity has a soul, it is a woman. Behind every heartbeat, every first breath, every whispered lullaby, and every lesson in strength, there is a woman. She is the beginning of everything, carrying the future within her. And yet, while she is the core of existence, her health is still treated as an afterthought. This silence ends here. “We Hear You. We See You. We Stand With You.”

At OVO by 149 Technologies, we refuse to accept that. Every woman, everywhere, has the right to good health, because honoring women means honoring life itself.